A family of email templates for Bristol Farms, from weekly specials to big two-day sale events. I designed every email and built it in HTML, so it looks sharp on any phone or inbox.
Bristol Farms sends emails every week: specials, wine picks, store events and big sales. Each one was put together from scratch, so they didn’t look like they belonged together. Much of the text lived inside pictures, which made emails slow to load, hard to read on a phone, and invisible to screen readers and to inboxes that block images.
I designed each email and then coded it in HTML and CSS, so it works in every major inbox and on phones. I set the templates up in Mailchimp, followed accessibility best practices like real text, alt text and strong color contrast, and made the weekly process simpler for the marketing team.
Email design
Weekly specials, wine, events, announcements and big sales
HTML build
Hand-coded templates that hold up in every inbox
Easier every week
A reusable library in Mailchimp the team can fill in
I built a small library of email templates the marketing team could reuse: weekly specials, weekly wine, store events and product announcements. Every email shares the same header, menu and footer, so customers know it’s Bristol Farms at a glance. Prices, headlines and buttons are real text, not pictures, so they load fast and work with screen readers.
Hover to scroll the whole email
Click to open it full size
Weekly wine
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Store events
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Butcher’s Bonanza and Seafood Roadshow are Bristol Farms’ biggest meat and seafood sales of the year. Their emails needed to sell a lot of items fast. I gave each one its own bold banner and laid out the deals in a tidy grid, with big prices and savings so shoppers can find what they want in seconds.
Butcher's Bonanza
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Seafood Roadshow
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Bristol Farms got a consistent family of emails that matches the brand, reads well on any phone, and takes less time to put together each week.
Why it matters for you: your emails are often the first thing customers see from you each week. I design and build emails that look great in any inbox and make it easy to click through.
