TCLtv+ is the free streaming service built into TCL Smart TVs. I redesigned its website in Figma and built it on Ghost, so it explains the service simply and helps people find something to watch.
TCL is the world’s second-largest TV maker. Its first TCLtv+ website was an early version that didn’t look polished or make clear what the service was, or that it’s free. The new site had to work for streaming fans and for people brand new to smart TVs.
I took TCLtv+ from first layout to working website. I designed every page in Figma, then built the site on Ghost, a private dashboard where the TCLtv+ team posts news and updates pages. About 20% of the work was design and 80% was development.
Design
Every page laid out in Figma, from the homepage to the newsroom
Build
Coded in HTML and CSS on Ghost, which runs on Node.js
Easy updates
News posts and pages the team can update without a developer
TCLtv+ adds new channels and partners often, so news has its own home. The newsroom shows the latest announcements first and filters them by Press Releases, TCL Studios+ or Misc. Every story ends with more stories to read next, which keeps visitors exploring.
The channels page puts every channel logo on one clean, dark page. A simple menu on the left filters the list by Trending, Romance, True Crime, Comedy or Studios, and channels can be sorted A to Z.
The original homepage used bright red buttons, several different styles and lots of competing sections. The redesign uses one dark, movie-theater look with purple accents, so the shows stand out and every button looks the same.
Before: original homepage
Many styles and bright red buttons competing for attention
After: redesigned homepage
One dark, calm look that lets the shows stand out
The redesign gives TCLtv+ a polished look that matches TCL’s TVs, makes it obvious the service is free, and gives the team a simple way to keep channels and news up to date.
Why it matters for you: your customers shouldn’t have to work to understand what you offer. I design and build websites that explain things simply, then give you an easy way to keep them updated yourself.
I create bespoke websites and offer digital marketing services for businesses of all sizes to deliver digital experiences that build brand awareness and creating connections that convert.
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